Grahak for Business

Build trust through real customer experiences

Grahak helps businesses understand how customers experience them, respond to feedback, strengthen their public reputation and make better decisions using customer trust signals. Core business reputation tools are free.

Organic reputation

Your reputation on Grahak is organic

Grahak is built around genuine customer experiences. A business's rating, reviews and organic ranking cannot be purchased. Subscribing to Grahak Premium or purchasing promotional credits will not increase a rating or artificially improve a position in organic results.

Your reputation develops through the experiences customers choose to share.

Two separate paths

Organic reputation and paid visibility never merge

Promotional placements operate separately from customer ratings, review scores, organic ranking, moderation and Grahak's assessment of trust signals.
Organic

Reputation path

01Customer experience
02Review
03Organic trust signals
04Rating + organic ranking
Paid

Promotion path

01Business payment
02Premium / promotion credits
03Sponsored placements
Does not affect rating · Does not affect organic ranking

How Grahak works

A constructive customer-business conversation

The public reputation of a business develops through customer experience, participation and organic trust signals.
Step 1

Customers share their experiences

Customers discover businesses on Grahak and share reviews based on their experiences. Reviews contribute to the public picture of a business over time.

Step 2

Businesses participate in the conversation

Claimed businesses can manage their information, respond publicly and use feedback to understand where customers see strengths or problems.

Step 3

Grahak analyses trust signals

Review activity, customer feedback and behavioural patterns help identify meaningful trust signals while protecting the integrity of the review system.

Step 4

Reputation develops organically

Customer experiences, review history and relevant organic signals shape how a business is represented. Paying Grahak does not alter ratings or organic ranking.

Review integrity

Protecting the integrity of reviews

Review platforms can be affected by fake reviews, coordinated manipulation, incentivised activity or organised attempts to unfairly damage a business. Grahak combines automated analysis and moderation systems to identify unusual review activity.

Unusual text similarity

Repeated structure or phrasing across reviews.

Unusual sentiment pattern

A concentrated pattern can be one signal among several.

Compressed reviewer activity

Dense activity in a short window can merit assessment.

Coordinated activity signal

Several reviewers converging on the same target.

Unexpected review-volume spike

Activity that differs significantly from the normal pattern.

Semantic and sentiment patterns

Analysis of how reviews are written, including unusual similarities, repeated narratives, sentiment patterns and other textual signals.

Reviewer behaviour

Patterns across reviewer activity, including the timing, frequency and distribution of reviews.

Coordinated activity

Clusters or sudden activity that may indicate organised attempts to influence a business's reputation.

Review anomalies

Unusual changes in review volume, rating behaviour or activity that differs significantly from normal patterns.

Cross-signal analysis

Textual signals can be considered alongside behavioural and activity signals instead of relying on one indicator.

Detection → signal → assessment → outcome

Signals support moderation; they do not replace it

Potential anomalyText similarityTimingReviewer activityVolume spike
Assessment & moderationCleared · Retained · Flagged · Removed after review

Available today

The core tools for managing your reputation remain free

The free business experience is designed to be useful in its own right—not a deliberately restricted version of the product.

Claim your business

Verify your relationship with a business and take control of its Grahak profile.

Manage business information

Keep important details accurate and up to date so customers can make informed decisions.

Respond to customer reviews

Acknowledge positive experiences, address concerns and add your side of the conversation.

Manage multiple businesses

Use one business account to manage multiple claimed locations or brands.

Review and reputation insights

Understand ratings, reviews, customer activity and general trust indicators.

Business analytics

See how people discover and interact with your business through the free analytics layer.

Current business workspace

Manage profiles, conversations and a business portfolio

These product views reflect capabilities already present in Grahak today, shown with representative demo information.
Grahak Business WorkspaceCurrent product · Representative demo data
Business profileManage public information
Published
Customer conversationRespond publicly
“The team listened and helped resolve the problem quickly.”
Your response

Thank you for giving us the opportunity to make this right.

PortfolioMultiple businesses
1
Demo Business — CentralClaimed and managed
2
Demo Business — EastClaimed and managed
3
Demo Business — WestProfile review pending
Current Grahak business tools shown with representative demo information and the existing product interaction patterns.

Business analytics

More than an average rating

A rating is useful, but customer trust develops from more than one number. Grahak helps businesses understand how ratings change, what customers discuss, review activity, profile discovery, customer actions and responses to feedback.

The objective is to help businesses understand why customers perceive them the way they do.
Business analyticsUnderstand what shapes customer trust
All time
Overall rating75 positive service mentions
Profile visits2,840+24% over prior period
Customer actions624Directions, website and calls
Response rate86%Across published reviews
Rating and review activityCustomer trust signals over time
General analytics are part of the current free business experience.

Coming next

Grahak Premium — Coming soon

The free business tools will remain available. Grahak Premium will add advanced capabilities for businesses that want to actively measure, build and promote their presence.
Coming soon

Transaction-verified review invitations

Invite customers following a transaction and collect reviews connected to a transaction-verified experience.

Coming soon

Conversion tracking APIs

Connect Grahak with business systems to understand actions and conversions originating through Grahak.

Coming soon

Advanced trust analytics

Go beyond general analytics with deeper tools for customer behaviour, reputation trends and trust signals.

Coming soon

Promotional placements across Grahak

Promote eligible offers, events and business content through clearly identified promotional placements.

Premium visibility will remain separate from organic ratings and rankings.

Coming soon

Promotion credits

Prefer to promote without subscribing?

Standalone promotion credits will let businesses run limited-time promotional campaigns across eligible Grahak placements without a subscription.
Grahak PremiumOngoing access to Premium capabilities with applicable benefits and credits.
Standalone creditsPurchase promotional capacity when needed without subscribing.

Coming soon

One business. Multiple people managing it.

A single business profile will be manageable by multiple authorised business-user accounts. Owners, managers, administrators, internal marketing teams, agencies and external partners will use their own accounts rather than sharing one login.

Shared trust

Built for businesses and customers

Customers get information that helps them make better choices. Businesses get feedback, data and tools that help them understand and strengthen customer trust.
And the reputation that connects the two remains earned rather than purchased.

Start today

Start with Grahak for free

Claim your business, respond to customers, understand your trust signals and manage your Grahak presence.Grahak Premium and promotion credits are coming soon.